From the moment it was born, water park builder has
an irrefutable nature-it is a water equipment project with the basic function
of amusement as experience, and the equipment amusement brings inevitable
homogenization. Different equipment may have slightly different scales,
volumes, materials and colors, but its function is basic. The interaction
between tourists and cold equipment is still reflected in quality and
entertainment content. Through the differential personality expression brought by
theme packaging, and through emotional substitution to enhance immersion
experience, tourists can get rich, continuous and rhythmic happy experience in
a certain period of time.
Pushing open the gate of water park is like
entering another world. In this world, various recreational facilities and
venues are shown in the form of games, live scenes, animation and stage. They
are endowed with strong vitality and make recreational activities more
three-dimensional and contemporary. Tourists are no longer experiencing cold
equipment, but traveling through the Jurassic jungle, strolling in the kingdom
of fairy tales...
The scenes constructed by physical entities
such as landscape and characters are the core of experience. By taking scene reproduction
and character construction as the dominant way of IP creation, every element of
water park, including human architecture, recreational equipment, entertainment
performance, catering shopping and ecological landscape, is restored to its
vivid scenes. From quality to color, from image to special effects, from
landscape to characters, create surreal theme amusement experience.
With virtual characters or stories as brand
IP, stories ignore the boundaries of time and space in project settings, and
tell stories from a staggered and jumping perspective, which makes the stories
unexpected. For example, Sanya Dream Water Park ingeniously endows the theme of
"water", "jungle" and "mountain top" in the three
areas of the Park by compiling the legendary stories of Phoenix and the three
princesses, and integrates "Phoenix" into the theme. Hengdian Film
and Television City Dream Valley Water Park Phase I project topic selection is
from the Mummy series movies, using the film water-related plots and water park
landscape function, water park equipment amusement experience, so that the
water park has a mysterious and strong attraction theme culture. In addition,
Hengdian Dream Valley Park Phase II takes "One Thousand and One Night
Story" as its theme and integrates with marine culture. A small children's
pool also uses the story of Sinbad's sinking ship as its clue to set up
water-spraying sketches such as coral, jellyfish and mermaid, making full use
of thematic stories in setting up scenes. Entertainment needs.
The addition of characters in story clues
can make the theme packaging of the whole aquatic park alive, the staff dressed
in scene characters, or wandering around various devices aimlessly, or bring
various activities and performances. They always "inadvertently"
appear around the tourists, so that they can be accessed between turns. Its
interaction brings visitors a perfect sense of scene integration.
With the increasingly fierce competition
among water parks, the role of theme packaging is becoming more and more
obvious. A successful theme packaging has content ability and personality
attributes, more connective force and temperature sense, which triggers
emotional resonance of tourists, and strengthens emotional touch and user
loyalty.
water park builder from HAISAN
