Sales status of domestic water park products and suggestions for improvement (1)

Sales status of domestic water park products and suggestions for improvement (1)

Nowadays, water parks have occupied a very important position in the leisure tourism industry. The different experiences created by non-daily spaces make people temporarily forget the worries and pressures in real life. Therefore, water parks are becoming more and more popular among people and gradually become an indispensable part of people's leisure and entertainment life.

Although people’s love for water parks is increasing, the high investment and unhealthy revenue structure have made it difficult for water parks to sustainably develop and obtain good returns, which has brought unprecedented pressure to water parks.

The best business model for water parks is to attract tourists with water park equipment built around themed content, and to sell derivative products with theme water park culture to obtain secondary profits from them, and the sale of cultural derivative products to further expand brand cultural awareness . The profit points of successful theme water parks in the world usually come from the consumption items of tourists in the park, such as shopping, catering facilities, derivative entertainment, etc. The ticket income is used to maintain daily expenses. Tickets for the well-known Chimelong Water Park and other successful water parks generally account for about 40% of the total revenue, and the rest of the revenue comes from merchandise and catering sales. According to official data released by Tokyo Disney Resort, the total per capita consumption of tourists in 2019 is 11,505 yen (approximately RMB 786), of which tickets are 5,252 yen, accounting for 45.6% (approximately RMB 315), and shopping for goods is 3821. Japanese yen, accounting for 33.2% (approximately RMB 229.3), catering for 2432 yen, accounting for 21.4% (approximately RMB 145.9). At present, in the income structure of domestic water parks, ticket income often accounts for 80% or more of the total income. There are indeed some more common problems behind the poor sales performance of commodities, and what are the solutions to these problems? (See next article)

 Water Park Equipments form Haisan

More on Guangzhou Guangzhou Haisan Amusement Technology Co., Ltd-the No.1 in waterpark design, engineering, manufacturing, installation in China. Over 19 years later, we are the most trusted name in water park equipment industry in China, having developed over thousands projects in China and overseas, including 5 of the China’s top 10 water parks and many others in East European, Middle East, Southeast Asia, and so on.

Haisan is the top and most professional water park manufacturer in China which specializes in planning, design, manufacturing and installation of equipment, landscape gardening construction and operation (management) service for water park project. In Conghua and Shaoguan, , we have built two manufacture base with total 120,000sqm area and more than 500 staffs, which covers fiberglass water slide workshop, steel structure workshop and sculptures. 

Haisan have one professional team with over 200 experts who specialize in theme park planning, engineering, landscaping, R&D for water park equipment for sale, engineering construction. Some of them have over 20 years of industry experience. Haisan focus not only on beautiful design but also functionality and economic profitability.

As one of professional water park equipment manufacturers in China, Haisan is committed to providing the best-quality product and service by investing in continuous research and development. Haisan have specially established water park equipment research center which has got the strongest ability for design and research and more than 70 patents obtained. We are also a member of IAAPA and National Aquatic Entertainment Facility Standard Unit and 3 technical staffs from our company who set the GB/T18168-2008 standards (Specifications of water amusement equipment category). Haisan is the unique company in water park equipment filed, which is reported by CCTV - the most credibility media, as the brand enterprise of "Made In China".

For more information, contact at +0086-20-39218293 or info@gzhaisan.com. Please visit us at www.gzhaisan.com or www.hswaterslide.com for product information, news, events and other updates.