How
to maximize the influence of key projects
Theme park projects usually have some
heavy-duty amusement facilities, such as roller coasters, innovative dark rides
or characteristic multimedia attractions. There are usually three or five such
scenic spots in the park, which have unforgettable story lines and special
effects, sometimes designed around established IP products. These projects
usually require longer waiting times in line and are capable of attracting
tourists to experience. The operation of the park often makes use of these
scenic spots to make the public have expectations before opening and become a
new topic of media attention. In the case of expansion or reconstruction of the
existing park, these key projects will certainly generate enough heat.
The key projects need a lot of investment,
and the cost will occupy most of the park's budget. Considering the return on
investment, this has put pressure on the design and management team. This kind
of return often depends on the tourist experience, especially the amusement
facilities introduced in the marketing, and tourists will have higher expectations.
Because tourists will pay close attention to these amusement projects, the
project team also needs to focus on them.
In the development and design of scenic
spots for decades, the development of the industry has become mature, but the
basic criteria for the success of the project is still unchanged. The best
projects have one thing in common: create lasting emotional resonance and
influence for tourists through stories, experiences and immersion.
Ambitious project teams should also learn
from classic projects. However, if you want to achieve high quality completion,
please do not underestimate the necessary coordination and communication
between disciplines. To achieve the best results, please closely coordinate
each supplier's requirements for effects, equipment and scenarios during the
design process. Remember that the infrastructure needed to install the effects
needs to be effectively integrated before the construction can be completed.
The project manager must take the initiative to ask all suppliers to coordinate
their work, and adhere to the principle of doing things in person to achieve
the best results.
It takes creativity, leadership and
experience to achieve a dream project attraction. Especially for novice project
teams, arming themselves with knowledge will help. Our expertise in planning
and design allows us to provide some guidance that might help the team.
Suggestion 1 field investigation and
study
I encourage spontaneous visits to theme
parks and experience key projects, and suggest that novices and experienced
people in the industry do the same. The best project I've experienced in the
past few years is "flight of passage" in Disney Animal Kingdom. This
project allows tourists to go deep into the scene, which is more perfect than
any other project I have experienced. It is a perfect combination of technology
and story. The design of the queuing area is also an outstanding model, which
not only attracts the attention of tourists, but also reduces the waiting time
of their perception, and initially establishes the understanding of the story
background.
Visiting the park can help you understand
which projects are successful and which are not. Reading industry publications,
attending forums and learning knowledge can improve your understanding of the
project and help you become a better designer or project manager.
Proposal 2 wise project planning and
positioning
On the basis of the preliminary feasibility
study, select the appropriate project scenic spots according to the specific
customer groups of the park. Analyze your market and define your target
audience. The more accurate your forecast is, the more effective your budget
allocation will be. For example: a park with young family customers may be more
suitable for a well-designed family roller coaster than a thrilling roller
coaster; a park with young and thrilling customers may prefer original power
mechanical amusement facilities, as well as meticulous and charming dark riding
projects. Careful planning at this stage helps to better allocate the budget
and focus on developing projects that are best suited to the target market.
If this is the key project in your mind,
then your passenger capacity estimation and departure frequency should be
realistic. Generally, it is difficult to achieve the maximum forecast of the
manufacturer. If the actual passenger capacity is lower than expected, it will
lead to longer waiting time, which will affect the comfort of tourists. Please
pay attention to this. In addition, efficient operation of staff training,
including the steps to start the equipment, and how to quickly solve the
unexpected problems faced by tourists (such problems always happen) are also
crucial!
In the planning of scenic spots, we should
not only consider what kind of equipment to choose, but also consider retail,
catering, tourist services and supporting facilities. The exit retail of a
specific scenic spot often has a considerable sales profit; if the story theme
conveyed by the scenic spot can resonate with tourists, then the effect of the
exit store can be maximized, which is the best time to create the target
commodity - the commodity should be related to the story and riding experience.
For the thrilling roller coaster with few real story lines, the perfect tourist
auxiliary facilities may be much better than the retail stores that can not
bring tourists the desire to buy goods.
Recommendation 3 selection of
equipment
The budget usually determines the choice of
equipment and manufacturer. The equipment should be suitable for the customers
in the expected market. Design and project teams need to recognize the
importance of prioritizing several "heavyweight attractions" and focusing
on investment, and the success of these projects will bring better market
results. Quality ride manufacturers are essential, as are safety and
maintenance histories. "The most exciting roller coaster in the
world" is not good for the park if it often needs to stop for maintenance.
You and your tourists will be disappointed.
The same is true for non certified
technology providers. For example, an uncalibrated VR experience device may
cause physical discomfort. Balance your budget needs with quality and
operational history and choose the projects that best suit you and your
specific market segment.
water park equipment from Haisan
