An Analysis of China's Water Park Issues - part one

The time has come to the second decade of the 21st century. Looking back at the first decade of this century, everyone who is familiar with the domestic amusement industry knows that this is a decade of rapid development of the Chinese amusement industry. Among them, the water park Important components, both the number of parks and the scale of the park during this period, have greatly exceeded the development speed of other forms of theme parks. According to incomplete statistics, the number of domestic water parks has exceeded one thousand, and this number continues to increase.

Water slide equipment pictures



As a veteran who has been engaged in the amusement industry for nearly 20 years, the author has personally participated in and experienced this wave of "water booms" in China's water parks. He has seen the rise and fall of many water parks, including successful cases and failure cases. Here I am Talk about some problems in domestic water parks.
What are the common problems in domestic water parks?
Issue 1. The market positioning in the early stage is inaccurate, you don't understand the water park, and follow the project blindly.
After the completion of many water parks, they often fail to meet the psychological expectations of investors. The root cause is that the initial positioning is inaccurate, insufficient market research is conducted, and the projects are blindly followed the trend without understanding the nature of the water parks. The biggest problem with water parks!
Investors must understand the following issues before planning to build a water park:
1. Do you know the relationship between water park and temperature? In other words, under what temperature conditions do tourists want to go to the water park? If you want to be a water park, you must accept the reality of seasonal management. (Of course, places such as Sanya in Hainan are not covered in this article.)
2. Can indoor water parks solve the problem of temperature (or year-round operation)? (This is the idea of many investors who want to be a water park investor in the north.) The answer is obviously no! The problem of temperature cannot be solved, not to mention that the indoor water park has to face higher construction and operating costs. At the same time, compared with outdoor water parks, tourists experience a lot worse. Most indoor water parks in foreign countries are reconstructed by using old buildings such as old factories and hangars. There are few new cases. I found that many domestic tourism projects like to be placed indoors: indoor water parks, indoor amusement parks, indoor ice and snow parks, indoor aquariums, indoor cute pet parks ... The main reason is probably commercial real estate.
3. How much water park to build? The scale of the water park is mainly determined by the number of people within a 1.5-hour drive radius. Of course, it also includes local income and consumption levels, population structure, and competition. Larger scales mean larger land costs, larger construction costs, larger operating costs, and greater business risks.

Question 2: Lack of professional planning and design
The reason why many water parks in China do not operate well in the later period is that in addition to the market positioning in the early stage, there are major problems in planning and design. The history of domestic water parks is not long, and the “boom” of water parks has only risen in the last 10 years. Before 2010, there were few professional water park planning and design companies in China. It is conceivable that due to the lack of professional planning and design companies As a result, some domestic water parks have problems in the planning and design stage.
Water park is a comprehensive experience project, which contains at least dozens of aspects, including theme style, amusement equipment selection, landscape creation, water treatment system, power supply system, weak current system, lighting system, audio System, ticket sales system, cash register system, secondary consumption system, stage engineering, shading system, landscaping and so on, all of which together create a tourist experience, whether these systems are in place and perfect, directly affect the tourist experience, and finally Decide on the success or failure of the water park!
Some domestic water parks can be said to have almost no planning and design, that is, the simple stacking of water park equipment. Such water parks are difficult to have sustainable market competitiveness and are destined to be eliminated by the market!

Question 3: Project quality issues
Due to the special nature of the water park, it is destined that the water park is best to open in summer. Therefore, in order to catch up with the "golden season" of summer water parks, many water parks will choose to open in June and July in the first year. Due to this time limit, many water parks have a problem of rushing to work. As soon as rushing to work, various engineering quality problems will inevitably occur, and eventually the quality of the park will be affected, which will affect the tourist experience, not to mention the hidden safety hazards and engineering rectification costs .
Those well-known industry benchmarks, which one did not work hard on engineering quality!